We are looking for someone who is driven, takes initiative, and is always thinking of creative ways to improve the services we provide to our customers.
Benefits:
- Non-matching 401k
- 11 company holiday
- Health, Dental, Vision, Short Term Disability, Long Term Disability, Term Life and Accidental Death and Dismemberment Insurance
- Flexible Spending Account
Pay: $35,000-$45,000 based on experience
Location: Cheswick, PA.
Key Responsibilities:
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Assist the development of our marketing plans with the goal of expanding awareness and market adoption of our technologies.
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Refine and evolve product branding and messaging for B2B customers, distributors, and end users.
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Create plan to prime the market, launch new products and execute strategies to expand market presence.
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Build competitor review and strategy to combat leading competitor’s messaging in the market.
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Spearhead voice of the customer studies designed to improve user experience (UX), market intelligence, and external communications.
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Partner with internal stakeholders (R&D, Clinical, Management), external agencies and consultants to ensure that the voice of the market is incorporated into all product development and positioning plans.
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Build strategic relationships with key industry players (clinicians, payers, distributors, and societies).
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Plan and execute professional and consumer promotional strategies including presence at key conferences, and developing content for web, social media, and sales.
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Develop strong understanding of current market dynamics and trends and provide recommendations on pipeline development opportunities.
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Partner with sales leadership to develop sales training programs along with customer care leadership to develop operating procedures and messaging.
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Oversee scientific and industry economic publication strategy.
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Create business metrics and dashboard to monitor the health of our business and marketing strategies.
Qualifications:
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Bachelor's degree in business, marketing, communications, or related field.
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1-2 years of experience in new product development and introduction and managing a marketing team.
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Experience working with a new business start-up is preferred
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Proven marketing campaign experience.
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Effective time management skills and the ability to multitask.
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Technical copywriting skills.
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Project management skills
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Ability to manage budgets.
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Professional and proactive work ethic.
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Excellent interpersonal, written, and oral communication skills.
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Experience with digital marketing forms such as social media marketing and content marketing.
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Competency in Microsoft applications including Word, Excel, and Outlook.
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Competency in CRM applications